AI Insights · Timothy · January 2022
Top 5 Consumer Finance Apps Performance in Estonia Q4 2021
An overview of the performance of the top five consumer finance apps in Estonia during Q4 2021, including download and revenue trends.
The fourth quarter of 2021 saw interesting trends in the performance of the top consumer finance applications in Estonia. Here is an overview of the weekly downloads, revenue, and active user metrics for the top five apps, as observed from Sensor Tower data.
Swedbank Eestis maintained a relatively stable download pattern throughout the quarter. Weekly downloads fluctuated between 814 and 989, with noticeable peaks in early October and late December.
LHV experienced more variability in download numbers. The app saw a significant spike of 1.2K downloads in the first week of October but experienced a decline towards the end of the quarter, reaching a low of 636 downloads in mid-December.
SEB Eesti also showed fluctuations in weekly downloads. The app had a peak of 977 downloads in the first week of November but generally maintained a range between 484 and 664 downloads for the rest of the quarter.
Coop Pank had a more consistent download trend, with weekly downloads mostly ranging between 217 and 354. Notably, the app had higher download numbers at the beginning of November.
Splitwise showed varied weekly revenue, peaking at $67 in mid-October and again in late December. The app's downloads varied as well, with a high of 179 in early October and a low of 89 in mid-October.
These insights are derived from Sensor Tower data, providing a comprehensive look at the consumer finance app landscape in Estonia for Q4 2021. For more detailed insights, visit Sensor Tower.
